Introduction of the Executive Management Degree in Sales and Marketing Leadership at IIM-Lucknow, Details Here

An executive management program in sales and marketing leadership has been developed by the Indian Institute of Management (IIM) Lucknow in partnership with Imarticus Learning for graduates with at least five years of relevant work experience.

In this program, learners will attend masterclasses led by CXOs to gain knowledge of the difficulties faced in the workplace on a daily basis. According to IIM-L, the exposure aims to improve their educational experience and facilitate networking possibilities, allowing them to build relationships inside the business and stay up to date on employment prospects.

The course will make use of Imarticus game studio and gamified learning strategies. The course will also include Jean-Claude Larreche’s REVMANEX Sales Excellence Simulation, which offers practical, experience learning in sales and marketing. To learn how to increase client lifetime value, the Wharton Marketing Excellence Simulation is also used. The students will be able to actively take part in both on- and off-campus activities, as well as local alumni organizations.

The cost of the 11-month course is Rs 2,98,000 + GST, including a registration fee of Rs 43,000 + GST. The official notification stated, “Registration fee includes a non-refundable application fee of Rs 3000 + GST.” The course will start in September with a total enrollment of 50 students.